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which it’s produced. As we’ve seen throughout this e-book, we’d expect nothing less of a media-literate particular person. The father of public relations, Edward Bernays, used the last years of his long profession and life to marketing campaign for improved trade ethics. Mass circulation newspapers and the primary profitable consumer magazines appeared in the 1830s, expanding the power of individuals and organizations to communicate with the public. In 1833, for instance, Andrew Jackson hired former newspaper journalist Amos Kendall as his publicist and the country’s first presidential press secretary in an effort to combat the aristocrats who saw Jackson as too widespread to be president. Abolitionists sought an end to slavery. Industrialists wanted to draw employees, entice prospects, and enthuse buyers. P. T. Barnum, allegedly satisfied that there’s a sucker born every minute, worked to lure these suckers into his shows. All used the newspaper and the journal to serve their causes. Politicians acknowledged that the increasing press meant that a brand new way of campaigning was essential. In 1896 presidential contenders William Jennings Bryan and William McKinley both established marketing campaign headquarters in Chicago from which they issued information releases, position papers, and pamphlets. The fashionable nationwide political campaign was born. Page 264It was throughout this era that public relations started to accumulate its deceitful, huckster picture. PR was related extra with propaganda than with useful information. A disregard for the public and the willingness of public relations consultants to serve the powerful fueled this view, and public relations began to ascertain itself as a career during this time. The burgeoning press was its outlet, however westward expansion and fast urbanization and industrialization within the United States were its driving forces. As the railroad expanded to unite the brand new nation, cities exploded with new folks and new life. Markets, as soon as small and local, turned massive and national. As the political and financial stakes grew, enterprise and government turned more and more corrupt and egocentric—”The public be damned” was William Vanderbilt’s official remark when requested in 1882 concerning the results of adjusting the schedule of his New York Central Railroad . The muckrakers’ revelations badly tarnished the images of industry and politics. Massive and lengthy coal strikes led to violence and more antibusiness feeling. In the heyday of the journalistic exposé and the muckraking period, government and business each required some good public relations. In 1889 Westinghouse Electric established the first company public relations department, hiring a former newspaper author to engage the press and make sure that company positions have been always clear and within the public eye. Advertising businesses, including N. W. Ayer & Sons and Lord and Thomas, began to supply public relations

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