Maybe I’m holding on to chocolates for a year because I want to spend money on a bicycle or go on an expensive trip abroad. Unlike animals, we can plan our own lives. We have the ability to calculate for pleasure. Once upon a time there was a girl who really loved cats and halloween poster. Chocolate is good, but a new bike or a trip in the UK is even better. Epicurus emphasizes, however, that “pleasure” does not necessarily mean sensory satisfaction – eating chocolate, for example. Values such as friendship and appreciation of the arts are also taken into account. Furthermore, joy of life demanded ancient Greek ideals of self-control, moderation, and calmness.