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Tour de France was founded by L’Auto sports newspaper because it wanted to increase the number of circulation. The editor-in-chief, Henri Desgrange, served as Tour director until his death in 1939. In this position he concentrated all the decision-making processes of race organization. In order to increase the appeal of the race, Desgrande introduced the yellow shirt in 1919 and scored a climbing score in 1933. In 1930 he took the initiative of creating advertising fleets that still run in front of the tracks to this day. races and distributing promotional gifts to viewers. Desgrange trained journalist Jacques Goddet to be his successor both as editor-in-chief and director of the Tour de France, scheduled to take over from 1936 to 1986.

After France was liberated in 1944, L’Auto newspaper stopped working, but 2 years later Goddet founded the new sports newspaper L’Equipe, which continued to host the Tour de France. In 1965 L’Equipe was acquired by the Amaury publishing group, and the nearly all-in-power director, Goddet, was placed by his side with a director in charge of economics. In comparison to his predecessor, Goddet was very open to allowing technical innovations to be used: for example, in his first year as director, in 1937, he authorized the use of bicycles. number.

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