According to the Wall Street Journal, Mickey Mouse and his friends (Minnie, Goofy, Pluto and Donald Duck) brought in franchise revenue of $ 3 billion in 2018, with products for both children and adults. Remarkably, this impressive figure is only half of what Disney collected in 2004, when the Group promoted Mickey-related activities to celebrate the mouse’s 75th birthday.
Explaining the Mickey phenomenon, experts say, Disney took careful care of this character, to turn Mickey Mouse from a cartoon character into an icon. The entertainment giant ensures that Mickey will be deeply rooted in every product that meets the diverse needs of consumers. In which, Mickey is a picture that always reminds of the happiness of a child, an image of bright hope, as well as the encouragement of each person in the process of maturing under pressure.