According to the Wall Street Journal, Mickey Mouse and his friends (Minnie, Goofy, Pluto and Donald Duck) brought in franchise revenue of $ 3 billion in 2018, with products for both children and adults. Notably, this impressive figure is only half of what Disney collected in 2004, when the Group promoted Mickey-related activities to celebrate the mouse’s 75th birthday.
Explaining the Mickey phenomenon, experts say, Disney took careful care of this character, to turn Mickey Mouse from a cartoon character into an icon. The entertainment giant ensures that Mickey will be deeply rooted in every product that meets the diverse needs of consumers. In which, Mickey is the image that always reminds the happiness of a child, an image of bright hope, as well as the encouragement of each person in the process of maturing with lots of pressure.
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