Over a period of time, in 1989, Jean-Marie Leblanc, like her predecessors from the press, took over for the first time as director of the Tour de France. The race organization was assigned to the Amaury Sport Organization (ASO). The organization’s president, formally, holds supreme control of the race, but concrete decisions remain with Leblanc, under his leadership commercialization of the Tour de France reached a new professionalism.
Since its inception, Tour de France has given bonuses to professional drivers. The first prize winner was awarded 20,000 Francs. Since then the bonuses have been continuously increased. In the 2004 Tour de France a total of 3 million Euros were awarded, of which 400,000 Euros went to the winner of the final prize. Although in absolute terms those are big numbers, but the Tour rewards are far below prizes such as tennis or golf. In fact the meaning of the bonus diminishes over time as excellent drivers get their income largely not from bonuses but from long-term contracts with racing teams. Even so, a professional course is greatly appreciated according to the results in the Tour de France, so an achievement in the Tour has a direct impact on finance.