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Historically, bartending was a profession with a low reputation. It was perceived through the lens of ethical issues and various legal constraints related to the serving of alcohol. The pioneers of bartending as a serious profession appeared in the 19th century. “Professor” Jerry Thomas established the image of the bartender as a creative professional. Harry Johnson wrote a bartending manual and established the first bar management consulting agency. At the turn of the 20th century, slightly less than half the bartenders in London were women, such as Ada Coleman. “Barmaids”, as they were called, were usually the daughters of tradesmen or mechanics or, occasionally, young women from the “better-born” classes who had been “thrown upon their own resources” and needed an income.